Pepsi are at it again. Not content with showing a totally silent ad during the Superbowl that features two deaf characters using ASL (with subtitles) - they have produced four other videos that are, frankly, fantastic. I think Pepsi are doing a really great job with this ad campaign - they are showing the deaf [...]

Pepsi’s Super Bowl advert uses a Deaf joke:
There’s also a making of video:
PepsiCo are sponsoring the closed captions for the game. I can’t wait to see what reaction this gets from the fans at the game and the mainstream media afterwards. A bold move by Pepsi and a welcome one as it should help [...]

A Sacramento man paid for hearing aids he didn’t get and now the salesman has disappeared.  James Barnwell is back to using his 10-year old hearing aids.

“It’s getting harder and harder to hear where the sounds coming from.”
That’s why last February he went to River City hearing center in Fair Oaks.  Purchase [...]

David Ormerod Hearing Centres achieved £30m in sales for the financial year ended September 2007 and projects growth to £36m for 2008.
The company, which operates from 200 locations nationwide including Boots high street stores, NHS hospital audiology departments and standalone centres, said group sales rose by 42% from the financial year 2006 to 2007 through [...]

Krown Manufacturing, a maker of specialty devices for people with poor hearing, was displaying this device at the Consumer Electronics Show in Las Vegas. The simple machine has videos of all 4,500 words of the US sign language that can be quickly played back for reference. Krown predicts it will go on sale by the [...]