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Industry

Widex denies GN Resound merger talks

Sep 14th, 2007 | By Steve | Category: Industry

Widex have rejected speculation it was in talks with headset maker GN Store Nord and its hearing aid arm Resound over a potential merger. Shares in GN rose as much as 7 percent on Friday on speculation the companies were in talks, but lost some positive ground once Widex had denied the rumour. “We [...]



Songbird flies again

Aug 30th, 2007 | By Steve | Category: Industry, News

David from Hearing Mojo reports that Songbird Hearing have received venture capitalist funding in order to re-start their disposable hearing aid business. He gives a good writeup so I’m not going over it here again. I will say though, that I think there’s still a huge market for throwaway CIC hearing aids, for two reasons:

Many [...]



Amplifon wanna be cool

Aug 29th, 2007 | By Steve | Category: Industry, News

It’s all about cool at the moment, isn’t it? Widex bling. Phonak making personal communication aids. Looks like hearing aid dispenser Amplifon want in on the act as they have employed Saatchi & Saatchi to improve their brand image.
Industry@Saatchi strategy partner Andy Bell says: “Getting a hearing aid is thought of as a negative experience, [...]



Widex bling for your ear

Aug 29th, 2007 | By Steve | Category: Industry, News

From Widex, the ultimate in ear-bling! A 24-carat gold BTE aid and remote control unit, encrusted with 220 diamonds. Yours for only $50,000.
I’m not sure if this thing actually exists? Might be a PR effort by Widex or a Photoshop knockup by someone with far too much time on their hands.