Super Bowl ad - Bob’s house

Jan 25th, 2008 | By Steve | Category: News

Pepsi’s Super Bowl advert uses a Deaf joke:

There’s also a making of video:

PepsiCo are sponsoring the closed captions for the game. I can’t wait to see what reaction this gets from the fans at the game and the mainstream media afterwards. A bold move by Pepsi and a welcome one as it should help raise deaf awareness.

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  1. Bob’s house vignettes (ASL videos) January 30th, 2008 9:09 pm :

    [...] to subscribe to my RSS feed. Thanks for visiting!Pepsi are at it again. Not content with showing a totally silent ad during the Superbowl that features two deaf characters using ASL (with subtitles) - they have produced four other videos that are, frankly, fantastic. I [...]

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