Amplifon wanna be cool

It’s all about cool at the moment, isn’t it? Widex bling. Phonak making personal communication aids. Looks like hearing aid dispenser Amplifon want in on the act as they have employed Saatchi & Saatchi to improve their brand image.

Industry@Saatchi strategy partner Andy Bell says: “Getting a hearing aid is thought of as a negative experience, something that many consumers will avoid for as long as possible.

“We want to change the perceptions of the UK consumer and turn Amplifon into a Lovemark.”

From: http://www.marketingweek.co.uk/item/57617/254/260/3

Related posts:

  1. Amplifon to rebrand and open 22 new stores in UK
  2. Amplifon gives free one-month trial

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  1. News, Information, and Resources About Hearing Loss - HearingNotes.com on September 17th 2007 at 7:39 am :

    [...] Deafness and Hearing Aids blog reports that Amplifon, the world’s largest hearing-aid retailer, has hired world-class [...]

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